On January 13, the president's jogging shoes brand launched a new fall 2018 shoe suit. Skateboard shoe series, original V series and Mingxing series shoe products showcased brilliantly. At the same time, new clothing products added more fashion and cultural elements. President's jogging shoes put forward to create "fashion jogging" IP ecosphere and advocate "fashion jogging" lifestyle. This season's new products present as much as possible the sports aesthetics and trend energy of "fashion jogging".
A special designer interview with Mr. Romain Tamalet and Ms. Nathalie Blanc, the famous shoe designer from France, Mr. Chen Zhiliang, the head of the shoe product development department of the President's jogging shoes brand, and Mr. Wei Xinxin, the head of the clothing product development, were arranged at the conference site to focus on the current trend of international shoe design and the president's jogging. The fashion design concept of shoes opens a deep dialogue. Two internationally renowned designers in the field of shoes and clothing have fully recognized the core concept of the presidential jogging shoes brand "fashion jogging", as well as the performance of the new season products in R&D, design and functional technology.
Mr. Cai Jianhua, Deputy Secretary-General of China Knitting Industry Association, attended the conference and expressed confidence in the future development of the presidential jogging shoes brand. He said that the presidential jogging shoes created a remarkable brand miracle. In addition to benefiting from the fact that the presidential jogging shoes brand has grasped the trend of the whole industry, seized the first opportunity with precise brand positioning and effective brand marketing promotion, the presidential jogging shoes have always had ingenuity, bold investment and innovation in product development and design, and constantly upgraded production. The clothing quality and fashion taste of the products have won the recognition and favor of the vast number of consumers with excellent product experience.
Presidential jogging shoes 2018 fall skateboard shoes series, original V series and star series shoes new products, around the core design concept of "comfort, lightweight, cool and original", with the support of Star Energy 4D technology sole and Star 520 technology sole and other humanized innovative technology, comprehensively upgraded the product's fashion, comfort and quality experience.
In fashion design, clothing products incorporate more fashionable and trendy cultural elements, and connect with young consumers'dress scenes in depth, so that consumers can feel the response to their life scenes in the design. In the selection of materials, more popular materials combined with comfort comprehensive consideration, will be comfortable, popular, scientific and technological perfect combination. In terms of details, special attention should be paid to the tailoring of the format so as to present the sport aesthetics and trend energy of fashionable jogging as much as possible. Such as pockets, details of decoration in-depth consideration to the actual dress effect, such as in the pocket design will be relatively enlarged, as far as possible to install mobile phones and so on.
Presidential jogging shoes brand has 17 years of R&D and design strength precipitation, always adhere to original design, upgrade products iteratively every season, product R&D and design follow the latest international trends, and in-depth understanding of consumer demand in the front-line market, with ingenuity polishing products, with scientific and technological intelligence to create quality. It is in the spirit of making a good pair of shoes for consumers that we strive to bring consumers a more humane, high-quality, comfortable and healthy product experience, create a differentiated competitive advantage, and win consumers'enthusiastic pursuit.